what's new
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Introducing Maximum Strength
so you can be smoother, faster.
 Introducing
the fastest-acting Bump Patrol formula. It has added penetration
boosters to get to the problem quicker, so you'll see results
after the first shave.
Check out all of the Bump Patrol products here: Bump
Patrol
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Introducing Sofn'free GroHealthy
 All
of our new Milk Protein & Olive Oil Products contain:
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Milk Protein to soothe the scalp, and strengthen and add
shine to your hair
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Olive Oil to promote a healthy scalp, repair damage and
add even MORE shine
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Omega 3 to rebuild, strengthen & protect your hair from
within
Nowhere else can you find such a powerful, yet healthy and
natural triple treatment combination for your hair.
Check out all of the Sofn'free GroHealthy products here: Sofn'free
GroHealthy for Your Hair
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New Olive & Sunflower Products
 We've
added several new products to our existing Olive & Sunflower
product line.
Now you can get the same legendary nourishing benefits of olive
oil with the luster-enhancing power of sunflower oil in our Leave-In
Detangler, Root Touch-Up Kit and Single Application Relaxer Kits.
Check out all of the Olive & Sunflower products here: Sofn'free
n'pretty Olive & Sunflower for Your Hair
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